Archie Cochrane Ford takes an active role in supporting the community. We pride ourselves in giving back to the community and supporting local charities.
Andrew Howell accepts $5000 from Archie Cochrane Ford Management. Andrew won this award by writing an essay. His essay was selected nationally! Cograts Andrew
Emmett Gunn presents Megan Brumfield of Shepherd with $1,000 award from Ford and Archie Cochrane Ford for winning the FFA Contest.
Emmett Gunn presents Misty Stradtman of Ryegate, MT with $1,000 award from Ford and Archie Cochrane Ford for winning the FFA Contest.
Two Local Girls Win Ford Motor Company FFA Essay Contest
WHAT DID THEY DO:
CLICK HERE
WHAT DID THEY DO:
CLICK HERE
2007 Edge Across America Winner
Background:
For the last three seasons, ford has partnered with ABC’s highly rated Extreme Makeover: Home edition, providing vehicles to families through positive, problem-solving and uplifting messages which coincice with the family’s needs and story line.
- created seamless meaningful, emotional connections with viewers highlighting Ford products and key attributes in -show.
- Ford and ABC have successfully launched the Edge Across America consumer promotion and further, obtained support within ABC show content for the first time ever.
Objectives:
- Continue to build strong, brand name awareness, interest & excitement around the new Ford Edge.
_Further connect Ford to the excitement/popularity of the show to elicit a positive, favorable response
-Generate hand raisers by creating this unique and impactful consumer promotion surrounding on-air content and integration.
Promotional Concept:
EM:HE will remake a house in each of the 50 states over the course of two seasons.
Strategically link the Edge with show structure by awarding on e Edge to a deserving family in each state.
-Consumers submitted stories online to be considered for the Edge Across America promotion
Stories upheld consistency with the Bold Moves campaign; contestants needed to prove triumph over tragedy and difficulty without letting life get them down; these people strive to seize the moment and put a positive spin on life despite hardships.
Prize Structure:
-One grand prize winner tor receive a state-of-the-art garage makeover in addition to winning the new Edge from Ford
-49 families to win Edge vehicles
-A garage makeover and Edge giveaway were also featured as an in-show integration element, linking show content to the promotion.
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Kent Mende Presents Kendra Casey her Keys for a gorgeous new Ford Edge. Jeff Casey, her father nominated his daughter Kasey by submitting his daughter’s life changing story. We are very honored that Archie Cochrane was chosen to present a vehicle from our inventory to Kendra. We're very proud of your accomplishments too Kendra and and honored that you were chosen for a new Ford Edge from Ford. By the way, you’ll be an excellent teacher someday!